In 1943 a group of famous Danish artists were asked to illustrate when a Tuborg tastes the best. One of them was the cartoonist Storm P. His drawing of Perikles the tramp is now iconic for Tuborg. The text says: “Perikles can you please tell me when a Tuborg tastes the best” “Every time”. In 1950 after the artist had died Perikles was coloured and reprinted by Tuborg’s advertisement department.