The classical "Øllefant" design was born in 1987 and soon became a George Jensen design favorite. I was designed by Jørgen Møller with the help of his grandchild. Later the Øllefant was followed by this elephant shaped keyring called the "nøllefant". The name is a combination of the Danish word for key (nøgle) and the word for elephant (elefant). The latest addition to the family is the “moneyphant”.